Early Modern England a Social History

Effect of Brand Image and Advertisement on Consumer Buying Behavior Essay Effect of Brand Image and Advertisement on Consumer Buying Behavior Effect of Brand Image and Advertisement on Consumer Buying Behavior Muhammad Ehsan Malik, Muhammad 1 2 Mudasar Ghafoor, 3Hafiz Kashif Iqbal, 4Qasim Ali, 4Hira Hunbal, 4Muhammad Noman and 4Bilal Ahmad 1Institute of Business Administration (IBA), University of the Punjab, Lahore, Pakistan Dean Economics and Management Sciences, University of the Punjab, Lahore, Pakistan 2School of Business, University of Dundee, Scotland, United Kingdom 3School of Business and Economics, University of Management and Technology, Lahore, Pakistan 4Department of Business Administration, University of the Punjab Gujranwala Campus, Pakistan Submitted: Apr 27, 2013; Accepted: Jun 3, 2013; Published: Jun 20, 2013 Abstract: Brand picture and ad assume a significant job to help up any business execution as brand picture is an inferred apparatus which can emphatically change people’s purchasing practices and commercial is carrying on as a main thrust for any business as it’s a powerful source to pass on your message and remain in customer’s mind. The motivation behind this examination is to look at the effect of brand picture and promotion on buyer purchasing conduct in the overall population at Gujranwala city. Poll review was utilized to gather the information by utilizing non likelihood advantageous examining procedure. An example of 200 surveys was utilized in which 175 reactions were gathered inside the time of one month. Discoveries show that brand picture and notice have solid positive impact and noteworthy relationship with Consumer purchasing conduct. Individuals see the brand picture with inspirational mentality. Study portrayed that young people in Gujranwala are increasingly cognizant about their economic wellbeing so they favor marked items and ad influences their Consumer Buying Behavior emphatically. In the remainder of article confinements of exploration, suggestions and proposals for additional examination likewise included. Watchwords: Brand picture Advertisement Consumer Buying Behavior INTRODUCTION can construct long haul gainful relations with clients. Individuals in our general public are so cognizant about their any business can emphatically influence the practices of status and they like to utilize marked items to show individuals with respect to mark picture, fulfillment and dependability. off their superficial point of interest. Brand is considered as inferred At present time in worldwide and developing markets gadget through which any business can accomplish the business war isn't just on cost yet client fascination, fascination of individuals and can appreciate the serious edge. unwaveringness and relationship matters a ton. Organizations are so In our neighborhood situation it likewise considered as a significant resource cognizant about their customer’s fulfillment. for any business as it can change peoples’ purchasing Advertisement assumes a urgent job for any business to conduct. It can assume a crucial job to grow any business. help up its exhibition diagram as it is an amazing procedure Brand picture improvement is a drawn out procedure and it to pull in your clients toward your item. In can demonstrate a solid weapon to battle with your rivals. Pakistan notice likewise turning into a main thrust for Customers depend on marked items and generally want to any business since it can drive individuals to change their purchase items with notable brand name. Showcasing conduct in regards to your item in positive sense. significant techniques and devices can build up the brand of Advertisement is a prevailing and driving weapon in all any item. On the off chance that brand is overseen in powerful manners, a showcasing apparatuses because of its positive effect on consumers’ business can appreciate greatest number of clients and purchasing conduct. It’s a viable method to impart Refine nature of items and social

How to Use Possessive Nouns for ESL Learners

Step by step instructions to Use Possessive Nouns for ESL Learners Possessive things are utilized to show proprietorship. As it were, possessive things show that something has a place with somebody. Possessive things are constantly positioned straightforwardly before theâ noun they alter. Development and Examples of Possessive Nouns Possessive things are frequently legitimate names, however can likewise be articles or thoughts. Models Jennifers coat is beautiful!Peters house is on the side of the following street.The books pages are made of plastic.The theorys application has been tried in India. The development of possessive things is here and there befuddling to understudies. The explanation behind this is numerous dialects generally utilization of for this development. While of can now and then be utilized instead of possessive things, it isn't close to as regular in English as in different dialects. Models The shade of his shirt NOT shirts colorThe wad of his pooch NOT his mutts ball In ordinary English, be that as it may, we by and large utilize possessive things as opposed to this of structure. Possessive Nouns Possessive things alter different things to demonstrate ownership. Models Dwindles motorcycleThe structures structure Structure the possessive thing by putting a punctuation () after the thing s. Dwindle - Peters motorcyclebuilding - structures structure At the point when things end in s it tends to be hard to tell where to put the s for the possessive thing. For things finishing off with s, or to utilize the possessive thing with customary plurals, place the punctuation straightforwardly after the s. Try not to include another s. Guardians - guardians worry for their childrenComputers - PCs producer The situation of the punctuation in a possessive pronoun shows whether the possessive thing alludes to the solitary or the plural structure. Notice that this development can change the significance from solitary to plural. Models The felines most loved food is fish. (one cat)The felines most loved food is fish. (more than one feline) Possessive Noun Checklist Possessive things are utilized with legitimate names, items, and ideasPlace possessive things straightforwardly before the thing they modifyForm the possessive thing utilizing a punctuation before s in the singularForm plural possessive things by putting a punctuation after sNote the situation of a punctuation to check whether the possessive pronoun is particular or plural

An Overview About Argumentative Essay Samples Analysis

An Overview About Argumentative Essay Samples AnalysisArgumentative essay samples are important for students who want to know how to write an effective argument. The way these essays are written influences the students' grades. So, it is very important to have an idea about the types of essays that are used in colleges and universities. Also, there are a lot of these essay samples available on the internet.In college, the essay depends on the subject. This type of essay sample will be in the form of lecture notes. On the other hand, the essay type in a university is usually research papers and dissertations. The faculty will give these essays to the students as assignments for them to write after getting proper feedback from the faculty members.In addition, in each academic field, there is a different format. For example, some topics can be discussed in the beginning of the essay while the subjects that are more detailed in the end are discussed in the conclusion of the essay. Some o f the main topics of the essay are:The students are supposed to do an essay on these topics. For this purpose, they need to have an idea about the different topics in the essay sample and also about the format of the essay itself.This research paper is among the types of essays that the students must look into to learn how to write an argumentative essay. The importance of this essay sample will be based on the type of topic it deals with.Many students write argumentative essays on the topic that they are familiar with. In fact, many students prefer to write an essay on topics that they are familiar with. Other students will try to avoid such topics by choosing a topic that is less familiar to them.It is important for students to choose the topic that they are familiar with so that they can write an essay in this academic field that is related to the topic that they are familiar with. There are also those essays that are written on topics that are not related to the topic that the s tudent is familiar with. The topics of the academic field are not decided based on the topics that the students are familiar with.These topics of the academic field are determined based on the students' interests. Those students who are serious about their studies will try to learn more about the topic of the academic field they are currently studying. The topics that the students should try to know about is the one related to the topic that they are already familiar with.

Safety Policies and Procedures in Schools - 1074 Words

Introduction Violence in schools has become a growing epidemic. Hearing of a school shooting where students are gunned down for no apparent reason is a reminder of the seemly increasing national problem of school violence. Dewey Cornell (2010) a clinical psychologist and education professor at the University of Virginia suggest that school shooting in â€Å"Columbine High School in Colorado and Virginia Tech has reinforced a perception that schools can be dangerous places† (p.1). Yet, there has been a downward trend in school violence over the past several years. According to the CDC (2010) violent deaths at school among students has â€Å"accounted for less than 1% of the homicides and suicides among children ages 5-18† (p.2). Many factors†¦show more content†¦The common thread in each environment is safety. In the physical aspect students must feel safe and comfortable everywhere on school property. Social environment; staff members are open to students’ sug gestions, and students participate in decision-making. Staff and students are trained to prevent and resolve conflicts. In the affective environment teachers and staff are caring supportive and respectful. Teachers and staff feel they are contributing to the schools success, and there is an attitude of ownership. The four environments are interrelated and do not operate independently of one another. They are dependent upon one another and together will produce a positive school climate. For example, the physical contribute to, and are impacted by, the academic environment can encourage or discourage social environment. Similarly, social interaction facilitates a warm, affective environment. Collectively, the physical, social and affective environments contribute to, and are impacted by, the academic environment. Research suggests students in schools with better climate have higher achievement and better socio emotional health (Muller Wilkinson, 2007). To maintain a positive climate most school have adapted a zero tolerance policy. Zero- tolerance policy is a method used, and enforced by many school districts toShow MoreRelatedCurrent Health And Safety Essay706 Words   |  3 Pagescurrent Health and Safety legislation, policies and procedures in school settings a short guide Law The Health and Safety at Work etc Act 1974 is the main legislation i in our school, it requires employersRead MoreUnit 334 Support Children and Young People’s Health Safety.1086 Words   |  5 PagesSupport children and young people’s health safety. Outcome 1: Understand how to plan and provide environments and services that support children and young people’s health safety. 1.1 Factors to take into account when planning healthy and safe indoor outdoor environments services. †¢ Who needs to access environments services? I.e. Only staff, parents, children taking into account age range, disabilities. †¢ The schools health safety policy and who is responsible for this. †¢ The needsRead MoreTDA 28 Health Safety11 Describe how1561 Words   |  7 Pagesï » ¿TDA 2.8 Health Safety 1.1 Describe how current health Safety legislation, policies and procedures are implemented in the setting. Legislation Summary Affect within School COSHH Control of Substances Hazardous to Health Duties and standards on all aspects of control of substances hazardous to health including chemicals, dust, micro-organisms and dangerous pathogens. Cleaning products, chemicals, first aid supplies must be clearly and correctly labeled. Any substances that are deemed harmfulRead MoreA Good Relationship Between School And The Parents1439 Words   |  6 Pages â€Å"While children are in school, we are acting ‘in loco parentis’, which mean that we take over responsibility from their parents while they are in our care.† This applies to all aspects of the young person’s life, covering physical, social, emotional issues as well as safeguarding and safety. As staff are acting in ‘loco parentis’ it is important that there is a good relationship between the school and the parents so a level of trust can develop that a safe, happy environment will be created.Read MoreUnit 7: Support Children and Young Peoples Health and Safety.924 Words   |  4 PagesChildren and Young peoples Health and Safety. All schools in the UK have a health and safety policy, in which they have to adhere to requirements. There are many current health and safety legislations, policies and procedures. These include the Health and Safety at Work Act 1974 which was created to protect those at work by following procedures in order to prevent accidents. In a school setting, it is compulsory to follow the rules of this act. Schools must have an annual risk assessment soRead MoreCrisis Management Response Plan Essay1427 Words   |  6 PagesAn effective crisis management response plan outlines specific procedures for administrator, teachers, and students during evacuation emergencies. Administrators work with teachers, students, parents, law enforcement officers, business and community members, to develop an effective emergency and crises plan. The administrator provides leadership in developing and monitoring the school safety plan and also establishes procedures for emergency evacuation and crisis management at different stages ofRead MoreDescribe Why Schools Have Policies and Procedures and Identify the Policies and Procedures Schools May Have Relating to Staff Pupil Welfare and Teaching and Learning1248 Words   |  5 Pages1 5.2 Describe why schools have policies and procedures and Identify the policies and procedures schools may have relating to: a) staff b) pupil welfare c) teaching and learning All schools have policies and procedures in place to support staff in their management of situations these may involve violence, threatening behaviour or abuse amongst other policies which are all legal requirements within the setting of a school, you must adhere to these policies and familiarise yourselfRead MoreCurrent Guidance774 Words   |  4 Pagessafe environment. -The health safety executive (HSE) covers all aspects of health and safety in a work environment and also provides guidance to people who work with children and young people. They provide information on accident reporting, school trips risk assessments, manual handling and control of substances hazardous to health known as COSHH. - The department of education is also another service that gives guidance it helps provide support in the health and safety environment with bullying, childRead Moretda 2.81301 Words   |  6 PagesTDA2.8 Support children and young peoples health and safety Pg 1 TDA2.8-1.1 Health and Safety Legislation is there to protect everyone within a setting, (everyone being pupils, staff and visitors) through policies and procedures for preventing and controlling risk of accidents. All those working in school have a duty to ensure the Health and Safety of children in their care along with their own health and safety and that of colleagues and visitors. Children and Young people need to be allowedRead MoreHealth and Safety of Children and Young People1508 Words   |  7 Pagesand Young People s Health and Safety This essay will provide knowledge and understanding of supporting children and young people s health and safety. In my placement there are many policies regarding health and safety when working with children. The Management of Health and Safety at Work Act 1999 and The Health and Safety at Work Act 1974 require all schools to have policies and procedures to ensure the safety of staff and children. If the policies and procedures are not in place then it is a

Literary Wetback as Mexican America Literature Free Essay Example, 750 words

ï » ¿Ã¢â‚¬Å"Literary Wetback† is Mexican America Literature Mexican American Literature is writings by people of Mexican ancestry who have resided permanently in the United States. Their writings include their ethnic identity in terms of characters, cultural situations and patterns of speech. This basic definition shows three requisites that must be present for a writing to be considered as Mexican American Literature, namely: 1) It is written by a person of Mexican ancestry who have resided permanently in the United States; 2) It deals with the life or concerns of Mexican Americans; 3) And, contains their ethnic identity showing historical and cultural significance. The essay â€Å"Literary Wetback† was written by Alicia Gaspar de Alba (El Paso). It is a personal narrative. A personal narrative is a form or writing wherein â€Å"the writer relates an event, incident, or experience in his or her own life†¦ The personal narrative incorporates vivid descriptive details as well as thoughts, feelings, and reactions of the writer. â €  Hence, all information obtained from the essay comes from the life of the author, de Alba. In the essay de Alba reveals that: â€Å"I say I come from the border between Tejas and Mexico. .† And, â€Å"I was born into a strict, Mexican-Catholic family. .We will write a custom essay sample on Literary Wetback as Mexican America Literature or any topic specifically for you Only $17.96 $11.86/pageorder now That this strict Mexican-Catholic family has its residence in the United States†¦Ã¢â‚¬  These statements show that the first requisite for this piece of literature to be considered as Mexican American is that the writer is of Mexican ancestry and has resided permanently in the United States have been fulfilled. The second requisite is met with her narration of the life of people like her, children of Mexican migrants living in the United States, who have to follow their cultural practices and heritage, and yet live in another country which imposes a different set of practices. The author calls it cultural schizophrenia that plagues their lives: â€Å"the influence and the inbreeding of Mexican and North American cultures†¦ I do recognize its problems, cultural schizophrenia being the one that most concerns me in my writing. † The third requisite is the presence of their ethnic identity showing historical and cultural significance. The ethnic identity is clear in her acceptance of the Mexican-American or â€Å"Chicanos† wherein she mentions their similar beliefs and practices. To emphasize this point is when she used their superstitious belief in demons to characterize her cultural schizophrenia: â€Å"†¦Chicanos practiced the same rituals, listened to the same music, believed the same superstitions, ate the same food, even told the same jokes as my purebred Mexican family? Needless to say, my cultural schizophrenia transcended the real of my unconscious and became a conscious demon, grinning over my shoulder at every turn. † â€Å"Literary Wetback† Expands Mexican American Literature â€Å"Literary Wetback† goes beyond the three basic requisites for a literary piece to be considered Mexican America Literature as obtained from the definition by Raymund Paredes. Alicia Gaspar de Alba therefore expands the definition of American Literature by: trying to reconcile social discrimination between a race, the Chicano and the â€Å"Purebred† Mexicans living in the United States; and thereby proclaiming that there is no â€Å"Literary Wetback† but a Mexican American Literature with its own identity and uniqueness. â€Å"†¦Chicanos practiced the same rituals, listened to the same music, believed the same superstitions, ate the same food, even told the same jokes as my purebred Mexican family? Needless to say, my cultural schizophrenia transcended the real of my unconscious and became a conscious demon, grinning over my shoulder at every turn. † This quotation is a clear acknowledgement that there is no difference between the â€Å"Chicano† and â€Å"Purebred. † It is safe to assume that the literature that they will produce being influenced by the same environment and background will be basically the same. The writer no longer distinguishes herself from them. In fact the â€Å"demon† that grins behind her back is non-existent for she realized that she is not a â€Å"Wetback† and neither are the â€Å"Chicanos. † They have their own identity – Mexican American: â€Å"Chicanos did have a heritage after all, and I was living it! At home I was Mexican and spoke Spanish, and yet we celebrated Thanksgiving and the Fourth of July. At school, my language was English and we pledged allegiance to the American flag, and yet we prayed to the Virgen de Guadalupe. Naturally, imperceptibly, this bilingual/bicultural identity became the controlling image of my life, and nowhere did it manifest it self more than in my poetry. † The beauty of this is that they have the best of both worlds leading them to a contemporary vision: â€Å"Chicanos are lucky because our heritage straddles two countries and feeds off two traditions, but Chicano culture feeds tradition as well, with change, with individual history, with contemporary vision. †

The Cloning of Dogs Essay - 1342 Words

The Cloning of Dogs Introduction: The new Star Wars movie features an entire army made of clones. These clones are genetically perfected to be the ultimately obedient and powerful soldiers. How could this type of cloning technology be used in dogs? We could use it for the good to make the perfectly obedient dog, for use in seeing-eye work, rescue work, etc. This technology could also be used to affect the world of dog showing. An owner of a number one winning champion dog could replicate it and make the sport completely obsolete and pointless. Project Missyplicity: The leading research team for dog cloning is at Texas A M University. Their project is called Project Missyplicity, named after the chief contributor’s beloved†¦show more content†¦The research is beginning to pay off, in that the researchers are coming very close to making the Missy clone. Two of their projects and the results are listed below: . Enucleated dog oocytes were successfully fused with donor cells from adult dogs . 23 % of the resulting embryos cleaved at lease once . 5 cloned embryos were transplanted into 3 bitches . no pregnancies resulted . Enucleated bovine oocytes were used and were successfully fused with dog cells. . 43% cleaved to the 8-to-16-cell stage . 47 embryos were transferred into 4 bitches 1 resulted in conception the pregnancy resulted in a miscarriage after 20 days of gestation Cryopreservation: Scientists are predicting that within the decade we should be able to clone domestic pets, affordably. If you would like to be able to clone your present pet when this technology does become available, all you have to do is what is known as cryopreservation. Cryopreservation is when you take a small skin ample from your pet, have it frozen and stored until you can clone your pet. This cloning can be done long after the death of your pet, so essentially, you could have the exact same appearance of a dog for your entire life. You may be asking where you can get this procedure done and how much it costs? The procedure itself runs around 700 dollars, plus the veterinarian fees and a 10-dollar per month storage fee. ThereShow MoreRelatedAnimal Cloning: How Unethical is it? Essays1171 Words   |  5 Pagesthat animals are used for testing purposes, such as cloning? Animals are undergoing cloning methods for scientific purposes and are even being brought back to life in the form of a clon e in order to please grieving pet lovers. Cloning animals is very unethical and it is a highly controversial topic. Cloning allows for the suffering of animals and it does not create an exact replica of an animal; therefore, it is unethical. In simple terms, cloning an animal is using science to create a similar, ifRead MoreShould Pets Be Cloned?1477 Words   |  6 PagesCBMS880- Medical and Molecular Biotechnology | Animal cloning is getting popular by scientists day by day after the success of the sheep Dolly which was the first animal clone in the world. Dolly was created effectively by Roslin Instute scientist in Edinburgh (TechNyou) and she was euthanized when she was six year old due to a virus-induced lung tumour (Mott M., 2004). Even though the relevant scientists report that there is no evidence that cloning might be the cause of the disease of Dolly (Mott MRead MorePersuasive Essay On Cloning1445 Words   |  6 Pagesstart to gain from it? Cloning procedures on plants and animals have been performed since the 1800’s. However, it just recently gained awareness in the 1990’s when Dolly the Sheep was cloned. Cloning is definitely a big advance in science; nonetheless, it can also be a very controversial subject. Cloning is a good thing as long as it is done with the wellbeing of the animals in mind or if it is being done on plants, as it is a breakthrough for science. Some forms of cloning can be a positive medicalRead MoreCloning Speech : Cloning And Cloning878 Words   |  4 Pages Prisila Monrroy Mr Bonnet Communications Arts 24 April 2015 Cloning speech Suppose that every prospective parent in the world stopped having children naturally, and instead produced clones of themselves. What would the world be like in another 20 or 30 years? The answer is: much like today. Cloning would only copy the genetic aspects of people who are already here said by Nathan Myhrvold. Cloning is an issue now and will be in the in the future,animals are cloned all the time.DoesRead MoreCloning Is Not Without Opposition1278 Words   |  6 PagesCloning is a vital technology that humanity should strive to perfect, despite the many obstacles it currently faces in development and application. Approximately 100 species become extinct a day. Among them are flora and fauna that could hold the cures for cancer, HIV, or any other disease. Cloning technology could preserve and restore these vitally important animals. As of now, the technology is far from usable. Most experiments have resulted in the death of the cloned embryo. However, a few haveRead MorePros And Cons Of Animal Cloning1277 Words   |  6 PagesAnimal Cloning Applications and Morality Concerns One fateful afternoon, a father discovers that their beloved pet kitten is deceased on the side of the roadway. The parents are worried about telling their children the sad news because they will be devastated. Luckily, the parents reach out to a company that offers animal cloning. With just a sample of the kitten’s DNA, they can produce an exact match and an identical copy that will soon replace their lost family pet. While this story demonstratesRead MoreEssay about America Needs Cloning1562 Words   |  7 Pagescreated computer prediction models, tissue cloning, and great understanding of chemical reactions. However most of these new methods still are only sparingly used, despite their accuracy, and animal testing still remains the test method of choice. Theres a newly developed technology that can allow doctors and scientists to duplicate living organisms. This development in technology is known as cloning, and it has forever changed the views of life. Cloning can s erve as the answer to problems whichRead MoreWhat is Cloning?931 Words   |  4 PagesCloning today holds a position of one of the most sought after inventions to cure humanity from organ failure and diseases. Scientists are working towards the elimination of human problems in the medical field and advancing in research so that immortality will one day be attainable. This could be a significant breakthrough for the human race, however dabbling in artificial creation remains unhealthy and factitious. Just as cloning falls under the same pretence of unnatural and dangerous life, soRead MoreCloning: The Story and Impact of Dolly the Sheep762 Words   |  3 PagesCloning: The Story and Impact of Dolly the Sheep Dolly the sheep is one of the biggest breakthroughs for cloning and scientific history. Dolly was the first sheep cloned which created with a replicated DNA. Dolly the Sheep was created by Ian Wilmut and scientists from the Roslin Institute of University of Edinburgh in Sweden. The name†Dolly† comes from the country star Dolly Parton . Dolly the sheep sent shock waves through the world when the news was released 7 months after her birthRead MoreThe Cruelty Of Animal Overpopulation1015 Words   |  5 Pagesthe cruelty through animal overpopulation. Abandonment and neglect is one form of animal cruelty. Dogs and cats abandon are experiencing continue suffering for days or weeks and sometimes they can die; therefore, in broward county animal cruelty is against the law (Reporting Animal Issues, n.d.). Another way of cruelty is the pet cloning.The protection animal and welfare is against the pet cloning whose every day is given arguments on why people wants to do a reproduction of an animal companion

United Airlines Flight 173 Crash free essay sample

In December 28, 1978 United Airlines Flight 173 left Denver for Portland International Airport in Oregon. The airplane encountered problems with the landing gear that resulted into the abortion of landing. The plane circled around the airport to make sure everything was okay before they can land. After a prolonged, unnecessary delay, the aircraft ran out of fuel and crash landed in a suburban part of Portland. The flight crew’s too much attention to the landing gear and preparation for a possible crash landing caused the plane to run out of fuel, and inevitably, crash. Â  Landing the plane with the gear up should be the last resort of the crew had the landing gear was not able to deploy fully, landing with the gear up is dangerous business. It would put the lives of the passengers and crew in danger. The impact of the landing could damage the fuel tank of the plane that can cause fire. We will write a custom essay sample on United Airlines Flight 173 Crash or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It’s bad enough that the passengers would experience great G forces, the presence of fire would decrease their chances of survival. If anything, the captain may have intended to exhaust the plane’s fuel to reduce the chances of fire during the emergency landing. Evidence of his intention however, is not found on the conversations recorded. The crew did not fail to communicate with each other and with Air Traffic Control regarding their fuel status. What they failed in doing was to correctly relate time, distance from the airport, and the aircraft’s fuel state. They were too preoccupied with solving the landing gear problem and preparing for a possible crash landing. The crew failed to evaluate the possible outcomes of change in flight plan. They were aware that diagnosing the landing gear problem and the flight attendants’ preparation of the passengers would consume more time that would eat fuel load. The crew was so worried about the gear problem that it took them a lot of time to evaluate the problem. They only had to discuss the problem among themselves, check the flight manual, and then contact dispatch. By the time the crew informed Air Traffic Control and dispatch of their problem, 28 minutes of precious fuel was wasted. There were no reasons for such a long delay for communicating to ATC and dispatch, the gear checks in the flight manual were brief, winds were favorable, air traffic was minimum, and no more problems occur. Even at this time, the plane still had enough fuel for a final approach but instead of landing immediately, the captain asked the first flight attendant to prepare the passengers for a possible crash landing scenario, which was just right, in fairness to the captain. What the captain forgot was to give a specific time frame for the flight attendant to get the passengers prepared. The flight attendant in turn, did not think that they were in a hurry, thus, further holding the plane. This accident is clearly an example of a breakdown in cockpit management, the captain failed to divide the tasks among his flight crew, no one was specifically assigned to monitor fuel load in this flight. In a sense, the flight crew failed to communicate with each other, specifically the first officer and flight engineer to the captain. The first officer did mention about the fuel state to the captain but he did not push his opinion. It was after the plane lost power that the first officer expressed himself directly. If in fact he was aware of the situation they were in, he was not able to relay this important thought to the captain when it mattered. The first officer’s job is to check the captain, but sometimes captains may seem intimidating for the flight crew that they fail to express their opinion openly or right away. This flight was a disaster because the flight crew failed to relate time, distance from the airport, and the aircraft’s fuel state because they were too absorbed with the landing gear problem, which caused the flight crew to be disorganized and the flight to be on hold for a long time. The first officer and the flight engineer failed to express their opinion about fuel exhaustion in a timely manner. As a saving grace, the plane was empty on fuel when it crashed landed, which would have been on fire if the crew decided to land the plane with the gear up and with plenty of fuel on the tank.